Increasingly powerful and decreasingly expensive computing and communications have driven the pace of competition and rapid globalization. Consequently, enterprises increasingly need to consider and pursue fundamental change – transformation – to maintain or gain competitive advantage. This workshop addresses the nature of enterprise transformation in terms of the challenges that drive needs to transform, a theory describing how enterprises react to these forces, and alternative approaches to transformation. A comprehensive theory-based transformation methodology is presented, including consideration of alternative methods and tools. Transformation vignettes and in-depth case studies are presented throughout the workshop. Participants are guided through several transformation exercises.
Product & Technology Strategy
The creation and deployment of innovative products and services often depends on earlier investments in technology R&D. This workshop focuses on computational approaches for planning new products and services based on multi-attribute market and product/service models. These models are used to drive multi-stage R&D investment models, in essence “backcasting” investments to achieve a series of time to market goals. Numerous case studies are presented and discussed. Guidance is also provided on facilitating product and technology strategy initiatives.
Economic Modeling of Investments
Decision makers like to know the likely range of economic consequences of the investments they entertain. They expect that there will be uncertainties and risks and would like to understand potential consequences associated with these uncertainties and risks. This workshop focuses on computationally modeling the economics of investments. The nature of investment problems is outlined. Traditional approaches to investment valuation are reviewed and contrasted. Multi-stage investment strategies are discussed and option-based valuation methods presented. Investment portfolio concepts are outlined. Numerous case studies of real investments are reviewed and discussed.