Bill Rouse is an author, researcher, and entrepreneur focused on understanding and transforming complex organizational systems in healthcare, education, energy, transportation and national security. His use of computational models to address these challenges has been widely recognized. The interactive visualizations associated with these models have been highly valued by corporate and government decision makers.
Rouse has written several hundred articles and book chapters, and has published 40 books, including most recently Beyond Quick Fixes (Oxford, 2023), Bigger Pictures for Innovation (Routledge, 2023), Transforming Public-Private Ecosystems (Oxford, 2022), Failure Management (Oxford, 2021), Computing Possible Futures (Oxford, 2019), Universities as Complex Enterprises (Wiley, 2016), Modeling and Visualization of Complex Systems and Enterprises (Wiley, 2015), Understanding and Managing the Complexity of Healthcare (MIT Press, 2014), A Century of Innovation (Lulu, 2014), and Economic Systems Analysis and Assessment (Wiley, 2011).
Rouse founded and led several technology companies including Curis Meditor, LLC, Enterprise Support Systems, Inc., and Search Technology, Inc. He has served on the faculties of Georgetown University, Georgia Institute of Technology, University of Illinois, Delft University of Technology, Stevens Institute of Technology, and Tufts University. He is Professor Emeritus and former Chair of the School of Industrial and Systems Engineering at the Georgia Tech.
Among many advisory roles, he has served as Chair of the Committee on Human Factors (now Board on Human Systems Integration) of the National Academies, a member of the advisory committee for the Division of Behavioral and Social Sciences and Education of the National Academies, a member of the U.S. Air Force Scientific Advisory Board, and a member of the DoD Senior Advisory Group on Modeling and Simulation. He has been designated a lifetime National Associate of the National Research Council and National Academies.
Rouse is a member of the National Academy of Engineering and has been elected a fellow of four professional societies -- Institute of Electrical and Electronics Engineers (IEEE), the International Council on Systems Engineering (INCOSE), the Institute for Operations Research and Management Science (INFORMS), and the Human Factors and Ergonomics Society (HFES). Rouse received his B.S. from the University of Rhode Island, and his S.M. and Ph.D. from the Massachusetts Institute of Technology.
